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Tuesday, September 29, 2009

British Airways Launches All-Business-Class Service


Today British Airways (BA) will launch the first long haul, all-business-class service flight between New York and London City Airport (LCY). This is a very interesting move from BA and here are the advantages I see emerging from this new service.


1. They’re flying in and out of LCY, which is ideally located in East London -- home to Canary Wharf, ExCel London and The O2 arena.


2. The airport is so small, passengers can check-in for their flight just 15 minutes before departure.


3. On the twice-daily route, BA will be using two uniquely configured Airbus A318s with just 32 fully flat beds and in-flight dining prepared by Roast restaurant, based at London’s Borough Market.


4. Since the planes are so small, they’ll need to stop at Shannon Airport in the west of Ireland to refuel. The good news is that customers will be able to use the Department of Homeland Security’s pre-clearance (one of the few countries to offer it) so when they land at JFK Airport, they’ll be treated as domestic arrivals.


5. Arriving UK customers will be able to enjoy complimentary Health Club access at the Marriott West Quay to freshen up before heading into their meeting or office.


BONUS: The flights will bear British Airways’ most prestigious flight numbers, BA001 to BA004, formerly used by the Concorde. Aviation enthusiasts like me are sure to get a kick out of that!


Note: The service is offered six days a week as London City airport is closed from 12:40pm on Saturday to 11:00am on Sunday.

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