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Monday, October 19, 2009

Delta Doing Something Special In October


This month Delta is doing something special for the fifth year in a row. They are uniting their employees and customers through numerous pink initiatives that benefit the Breast Cancer Research Foundation (BCRF). I learned about it because I just flew Delta from New York to L.A. this week.

As I was going through security at JFK’s Terminal 4, a few flight crewmembers cut to the front of the line. I was going to jokingly give the two in jeans a hard time since crewmembers aren’t supposed to cut unless they’re working. Good thing I didn’t because not only were they working – they were working my flight.

Turns out that on Fridays, Saturdays and Sundays during the month of October, Delta’s flight attendants can opt to wear an alternative uniform of jeans and a T-shirt or a pink dress for the women. Delta sells them one of the three styles of monogrammed breast cancer awareness T-shirts ($16), the net proceeds of which go to the BCRF. Passengers can also contribute to the cause by making an in-flight donation (payment by credit card) or by buying a signature pink lemonade for $2 a glass; you can also get a pink margarita for $7.

I got chatting with Denyse and Nicolas, the two flight attendants on my flight who were supporting the cause. They told me all about the initiative and I learned that Delta has a Boeing 757 that’s painted pink and white. Like so many of us, both Denyse and Nicolas are linked to someone who has been touched by the disease and the tears started flowing when Nicolas told us that his mother lost her battle to breast cancer just a week prior, at just 57 years old. Obviously, Denyse and Nicolas were very proud that Delta is running this campaign and so am I. Good work, Delta.

Looking for other ways to support Delta’s breast cancer awareness campaign, even if you’re not flying with them? You can shop for co-branded Delta and BCRF pink products including pink luggage tags, tumblers, aprons and pens, ranging in price from $2 to $16, a portion of proceeds benefiting BCRF. The best way to contribute is to make a donation directly to the National Breast Cancer Foundation.



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