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Monday, October 24, 2011

Gogo, Ford Team Up to Give Passengers Free Access to Mustang Customizer and Facebook at 30,000 Feet

Gogo, Ford Team Up to Give Passengers Free Access to

Mustang Customizer and Facebook at 30,000 Feet

ITASCA, Ill., Oct. 24, 2011 – Gogo, a leading provider of in-flight connectivity, and Ford have teamed up to give passengers free access to Ford’s new interactive Mustang Customizer. This is the first time travelers will be able to access Ford’s popular Mustang Customizer and share their Mustang creations from the stratosphere for free.

Passengers aboard flights equipped with Gogo’s in-flight Wi-Fi who configure their Mustang will then gain access to Facebook for the duration of their flight. The special promotion starts October 21, 2011 and ends November 18, 2011.

Passengers can choose to customize their Mustang from literally trillions of combinations: 78,791,049,216,000 combinations to be exact. Passengers start by choosing a Mustang V6, GT, Boss 302 or Shelby GT500. Their custom touch is blended with three different backgrounds – a dragway, cityscape or drive-in restaurant – along with five different angles from which to check out the design. Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. Passengers can also save and share their mustangs with their friends on Facebook. When they’re through playing with their new Mustang, they can enjoy free access to Facebook on Gogo so they can keep in touch with friends and family at 30,000 feet.

“This is the second time Gogo has worked with Ford in creative ways to promote their brand via Gogo’s in-air network,” said Ash ElDifrawi, Gogo’s chief marketing officer. “We’re extremely excited to work with them on building a rich media opportunity to reach travelers and bring their cutting edge, interactive Mustang Customizer to passengers at 30,000 feet. This promotion is one more way Gogo is working with partners to bring exciting entertainment options to travelers while offering creative marketing solutions for advertisers.”

Accessing the Ford Mustang Customizer is easy. Passengers with their own Wi-Fi enabled device can simply open their Internet browser. From there, they will automatically be directed to Gogo’s in-air Web site where they will see a special promotion. From there, they just click on the promotion and they will automatically be directed to the Ford Mustang Customizer.

“We are really excited to give Gogo users a chance to customize their very own Mustang while in flight,” added Brian McClary, emerging and social media specialist at Ford. “The Mustang Customizer has proven to be a great way for users to create their own Mustang and provides an interactive and immersive experience.”

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